Better Drinking Water. Straight Answers.

Water You'll Actually Look Forward To.

• Great-tasting drinking water on tap — every day, right at the kitchen sink.
• Coffee and tea that taste the way they should — clean water lets the flavor come through.
• Clear, fresh ice — pipe it to the fridge and ice maker for better ice and cold water from the door.
• Better cooking and baking — water that doesn't change the taste.
• No more bottled water — no cases to buy, haul, or recycle (and none of the microplastics that come with bottled water — see below).

We connect your system to the kitchen tap, refrigerator, ice maker, and pot filler, so better water reaches where you use it most.

Clean Water, Proven in a Lab.

We don't ask you to take it on faith. In independent third-party lab testing of this system, it reduced:

Reverse osmosis is one of the few technologies that reduces up to 99.9% of total dissolved solids (TDS) — far beyond what a pitcher or basic carbon filter does.

Source line (required on publish): "Reduced in independent third-party testing by Quality Filter Testing Laboratory, LLC (EPA ID NJ01298; IAPMO/ANAB accredited; Cert AT-2866)." VERIFY exact report ID/date — re…. Claim guard: cite the report ("reduced X% in third-party testing of this system"). Do not write "removes 100%," "certified," "makes your water safe," or any health-outcome claim.

Rethinking Bottled Water.

Bottled water isn't the clean choice people assume:

• Researchers found bottled water can contain roughly 240,000 tiny plastic particles per liter VERIFY: 2024 PNAS / Columbia nan….
• Microplastics have since been found in human blood, lungs, and other tissue VERIFY: 2022 *Environment Intern….

A reverse-osmosis membrane filters down to a scale that reduces particles that size — better water at home, without the bottle.

Guard: cite the studies; say RO "reduces particles at that scale." No health-outcome claim, no "eliminates all microplastics."

Filtration Good Enough for Space.

Reverse osmosis is the same filtration approach relied on to recycle water in demanding settings like space travel VERIFY framing. Here's the simple version — and why it beats a basic filter.

RO vs. a carbon pitcher. A carbon filter mostly improves taste and color. Reverse osmosis actually reduces what's dissolved in the water — a different league.

7 stages of filtration:

1. Sediment (polypropylene) — dirt, sand, rust, debris
2. Carbon GAC (coconut) — chlorine, VOCs, herbicides, taste & odor
3. Carbon Block (coconut) — chlorine, VOCs, organic chemicals
4. RO Membrane (100 GPD thin-film) — the heavy lifting: dissolved solids & metals
5. Carbon Post — final polish
6. UV-C Light — a supplemental treatment stage optional — see Configure
7. Alkaline Remineralization optional — see Configure

Lead-free · chlorine-free components.

Then we add the good stuff back. The alkaline remineralization stage (ORP · Calcite · Maifan · Tourmaline · BioCeramic media) puts calcium, magnesium, and other minerals back in, raises alkalinity, and boosts oxygen — for balanced, better-tasting, alkaline water you can feel and taste (not flat, "stripped" water).

An extra layer of protection. The UV-C stage adds a final treatment step (long-life bulb + flow sensor) for extra peace of mind on top of the membrane. Claim-careful: "supplemental treatment stage" — not a disinfection or "makes safe" claim.

Plenty for the whole family. At 100 gallons/day output, it easily keeps up with a busy household — double a standard 50 GPD system.

Built Around Your Home.

Every home is a little different, so your system is too. We'll recommend the right setup when we see your water — and you choose what's included:

• Permeate pump (optional): boosts flow and efficiency — ideal for homes with lower water pressure.
• Alkaline remineralization (optional): adds calcium & magnesium back for balanced, better-tasting water.
• UV-C stage (optional): a supplemental treatment stage for extra peace of mind.

Not sure what you need? That's what the water check is for — we'll tell you what you don't need Pillar 1 — Honest No. GATED: per-option monthly deltas…

Great Water — and a Company That Has Your Back.

Anyone can sell you a box of filters. Here's what you get with The Water Upgrade:

We Install It. You Enjoy It.

No DIY, no "find a local plumber," no stress. Your Water Upgrade system is installed by a licensed Minnesota master plumber, connected cleanly to your kitchen tap (and fridge/ice maker on request), tested on the spot, and left tidy. We handle it start to finish — because you're buying clean water, not a weekend project.

Why the reframe: the manufacturer markets this as an easy DIY install. The Water Upgrade's whole promise is done-for-you + "Someone You'd Let Back In" (Pillar 4) — so we lead with professional installation included, never "no plumber needed."

Premium Water. A Price That Makes Sense.

• From as little as $XX/mo GATED with financing — see Financing.
• A practical alternative to years of bottled-water purchases.
• Clear installed pricing, understandable ownership costs, no surprises about what's included.

Gating: no monthly figure, installed price, or APR publishes until the financing partner + terms are live, with the Reg Z / Truth-in-Lending disclosure block (§4.13).

We Handle the Maintenance. You Enjoy the Water.

With the Good Water Club (RO water health): scheduled filter replacements + system checks, annual testing so you can see it's working, and repair/replacement protection for eligible enrolled systems — one company to call. Done-for-you for under $XX/mo all-in GATED. See Good Water Club.

Gating: Care prices, coverage, and protection terms are in development — no "available now" promise.

Premium filter media · high-capacity 100 GPD membrane · storage tank tested to NSF/ANSI standards VERIFY exact standard · lead-free chrome faucet · leak detector · TDS/PPM meter · quick-connect fittings · professional installation · optional: permeate pump · alkaline remineralization · UV-C stage. Real components only; VERIFY the exact bundle per configuration.

Costs Less Than You Think — and Less Over Time.

• Fewer filter changes. A proprietary ridged sediment filter adds ~30% more surface area, so filters last longer between changes VERIFY figure.
• No more bottled water. Families often spend far more on bottled water over time than on a system that's always on tap VERIFY any specific $ figure bef….

Our work in the east metro.

Build note: aggregateRating stays OFF until Water Upgrade has real reviews. This block is the home for the future local jobs map — completed RO installs by product + city (before/after photos, nearby reviews), plugged in per product/location page. Until then: a short "new to the East Metro, here's our standard" trust line, no borrowed ratings.